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Monday, June 13, 2011 @ 12:14 AM

The Case of the Stolen Design



Let’s do some imagination today..Imagine this :

You were abruptly woken up from your sleep one morning, still in a daze; a laptop was shoved in your face.
What greeted you on the screen was an outfit design you had painstakingly put together by parcel and piecemeal, waiting and following up for a ludicrously long 7 months for its arrival (because the factory is just so incompetent) and was very much excited to release this design to your beloved customers knowing that they will love this piece as much as you do. 
What was not falling into place was that the design was worn by someone else, or rather sold by someone else, unbeknown to you, even BEFORE you could release your own design you had took pride in creating.
Sounds like a nightmare for a new online shop for us no? 
And yes, this HAPPENED to us.
And if you are thinking : what is so uncommon about this? Everyone can lift designs off the web and there bound to be clashes.  The thing is, this design was not lifted wholesale from any websites.  It was bits and pieces from everywhere and we put it all together. 
And, we have pictures as proofs to back us up on the process of deriving this top.
If you are interested, read on about the “story” of, let’s just name it so aptly,” The ill-Fated Top”

We were watching SATC and we saw this top worn by Sarah Jessica Parker that we really like




Yes, it’s really small and you can hardly see much but many times ideas are sparked off by just a diminutive trigger.

So anyhow, we started sketching our design :




And we sourced/shortlisted for the embroidery design we wanted, from ten thousands and thousands of other designs :




After an extensive good 5 months, our long awaited sample is FINALLY here. And this is one of us wearing the very 1st original sample piece of this top design :


The embroidery was in black and we didn’t fancy the stark contrast so we amended it to ivory since the colours of our tops will be in pastel colours. 
The sample didn’t come with the tapered hem we originally planned to but we thought we will keep the straight hem to not complicate the top.
We decided to change the ribbon to be smaller and longer because it was a little bulky.
Excess fabric was asked to be snipped off and we wanted to add a non-slip lining inside the top for our customers. 
…………
So, after another 1 month, the 2nd sample came.  We were given 2 embroidery colours to choose from. We didn’t like the dark ivory so we opted for the pure white embroidery (on the right)




So finally, another month passed and “The ill-Fated Top” is finally ready to be shipped out to us.
And, back to the start of this entry, this was what we saw in the laptop:

     **Pictures credit to respective blogshop which we are not at liberty to divulge


Familiar???

You bet. Because this is OUR DESIGN! What on earth is it doing in somebody’s else’s blogshop and it was launched even BEFORE us??!! 
Everything was PLAGIARIZED. Down to the details of the embroidery, the colour of the embroidery, the thickness of the band, the design of the mid-waist rubberized bands, the length of the top, the 2 flaps of cloth that was by the way, meant to be TIED AT THE FRONT BASED ON OUR ORIGINAL DESIGN AND NOT AT THE BACK WHICH LOOKS REDUNDANT since there is already an elastic band at the back.


And, and! To add to the "drama", 1 week later, we found yet ANOTHER blogshop selling the same thing except this time they converted it into a dress and eliminate the 2 flaps (note the same white top/dress with the same embroidery colour as our very 1st original sample)


                              **Picture credit to respective blogshop which we are not at liberty to divulge



We will not divulge the blogshops who are selling these neither do we have anything against them because they were an innocent party as well and just merely took the stocks from the supplier.

Our supplier crosses their hearts that they did not commit such unethical act by releasing our design especially when they are working with many other established blogshops and the code of ethics is of paramount importance to them.  We kinda believe them but we cannot extend the same belief to the factory they are working with. With such incriminating evidence, we really don’t see how the factory can shirk off any responsibility. What a low-down and unscrupulous thing to do! For goodness sake, if you want to copy designs as a whole from online go ahead, if you want to create your designs, by all means, but don’t STEAL people’s designs and pass it off as your own!  And the worse thing is this top was sold out on that particular’s blog and there was even a restock for it *anguish look*

So, there is no happily ever after ending for this “story”.. we had to discard this whole design altogether after a freaking 7 months of waiting, uncompensated. 

  

With Truckloads of Love,
Ash




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